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Newsgroups Report: Google Finally Removes Beta Tag On Many Services
July 7th, 2009

Many USENET newsgroups are discussing today how Google is removing the “beta” label from many of its key services, including Gmail, Google Calendar, Google Docs, Google Talk, and Google Video for Business. The move is seen as a way to attract large businesses to Google Apps, its suite of messaging and productivity applications.

“More than 1.75 million companies around the world run their business on Google Apps, including Google,” the official Google newsgroup states.  “We’ve come to appreciate that the beta tag just doesn’t fit for large enterprises that aren’t keen to run their business on software that sounds like it’s still in the trial phase.  So we’ve focused our efforts on reaching our high bar for taking products out of beta, and all the applications in the Apps suite have now met that mark.”

Google continues to be well known for creating multiple services for its users, but then seemingly keeping all of its services in beta.  The company still has dozens of other services and programs that are still in beta, and it’s obviously highly unlikely they’ll all lose their beta tags in the future.

The removal of the beta tags on the Google App Suite should, according to Rajen Sheth, senior product manager of Google Apps, remove any doubt that Google Apps is a “mature product suite.”

Whether or not enterprises and small businesses are ready or willing to make the jump to Google’s cloud-based Apps remains to be seen. However, the fact that Google is making a serious move into the enterprise space is likely to be noticed by its competitors.

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